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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

. #4 Refine your ABM strategies with smart marketing automation ABM marketing strategies can rely on automation to free up your time and keep you on track with timely messaging and campaigns built around real-time data. You can also invest in automation tools that help you discover new, hot leads based on intent.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. What types of intent data are there? However, this typically only includes those accounts that have converted to leads.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

Request a demo now and see how DealSignal can fuel your revenue engine! GET THE DEMO! #2 2 Use lookalike modeling to identify new leads to focus on An effective one among the 7 key ABM tactics is to leverage your existing account data to find similar companies that could be ideal clients. . #4