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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Lead Management Features.

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B2B Marketing Fast Fixes

WebMarketCentral

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Here are the highlights from the webinar. Speak Up Speaking engagements are an excellent source of high-quality leads.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. – generating leads for a specific campaign. Landing pages can be used to encourage newsletter signups, webinar invites, free ebook promotion, event registrations, etc. Interactive content – to maximize traffic and qualified leads.

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Content Marketing Trends [Webinar Recording and FAQs]

LeadSquared

Our last webinar, “Content Marketing Trends” conducted on 22.08.2014 saw quite a bit of participation from the audience end. If you were unable to attend the webinar, you can access the recording here any time. You can access our past webinars as well. You can access our past webinars as well. Question 1.

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Email Tracking & Engagement

GreenRope

Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. It can be a once off email or a series of emails through a drip campaign, journey, or lead nurturing series. Evolution of GreenRope’s Email Tracking.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. In 2017, they found that a staggering 77% of companies under-touched their leads. Matt: So thank you everyone for joining us on Sales Pipeline Radio.