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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. A solid marketing automation solution will handle your tasks elegantly, but also provide insights around your campaigns. The goal is to convert leads into long term satisfied customers.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Integrate Your Data Systems. Solution: Practice Good Email Hygiene. Solution: Earn Your Email Subscribers.

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10 Best WordPress Email Plugins You Must Try

Optinmonster

This makes it easy to capture leads and turn them into subscribers. This can help you recover lost leads or gather significant survey data that was just partially completed. Utilizing this partial information, you can effectively nurture leads by sending follow-up emails for abandoned carts , leading to increased conversions.