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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. However, I do have a problem with classifying these new subscribers as leads.

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Lead Nurturing Explained: 3 Tips to Increase Qualified Leads

Hubspot

" Lead Nurturing " sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Simply put, lead nurturing is a system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before handing them over to your sales team.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Forms: Survey forms, validation, and scoring are viable based on answers.

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Webinar Recording: How to Get the Best Traffic to Lead Conversions from your Website

LeadSquared

A number of interesting questions were asked during the webinar on How to Get the Best Traffic to Lead Conversions from your Website. How to increase traffic of my website and get a higher website page rank? You can drive organic traffic and get a higher website page rank organically by writing blogs. View the Recording.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Infographics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Infographics.