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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Forms: Survey forms, validation, and scoring are viable based on answers.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

That's why it's critical to set expectations with your potential subscribers so they know exactly what they're signing up for and exactly what the value is. Interestingly, subject lines are among the most popular tests, yet they often produce the smallest gains compared to other areas such as landing pages and target audiences.

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Content Marketing Trends [Webinar Recording and FAQs]

LeadSquared

(Our strategy is sending emails through auto-responders containing demo videos, but they are not able to understand this kind of course). Entrepreneurs are generally smart guys, and they really need to see value in what you are offering. If I update my website, is there a value in spun content? Property Videos.

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