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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. You likely depend upon CRM software to run your entire business. Marketing automation combined with CRM is a real benefit to sales organizations.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email marketing software makes it easy to segment your customer list—based on which product(s) they own, geography, industry segment, or other factors—so that you can not only stay in touch with them, but consistently send them relevant information. Auto-responders. CRM integration. Social media integration.

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What is Sulekha Integration and Why Your Sales Team Needs One

LeadSquared

To do this, it has become increasingly important for businesses in India to do a Sulekha integration with their CRM software. How a Sulekha Integration can help. In this article, I will explain why you should do the same for your business today – link your CRM to the Sulekha platform. Distribute leads optimally.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. MAPs rely heavily on email for outreach, but they also help marketers build and deploy website forms, which help collect information on prospects. But we don’t operate in an ideal world.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. CRM and marketing automation integrations let you know where your buyer is in their decision, in real-time.

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Managing a Remote Customer Service Team with Ticket Management

GreenRope

When integrated with a CRM, your team has a centralized location, so they can better manage, organize, and streamline your customer service efforts. Customize the form with design, information collected, and post submission automation. Integrate the form into any external site, website tab, or share a direct link.

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Putting the R back in CRM

GreenRope

Putting the R back in CRM. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions. Use CRM to develop real relationships.

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