Remove webinars
Remove Auto Responder Remove Blog Remove Lead Nurturing Remove Segmentation
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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

One of the most effective ways to not only increase search engine visibility and showcase your expertise in an industry, is to keep an up-to-date blog. Blogs are great for SEO , thought leadership, lead generation, lead nurturing, and your internal linking strategy. Contain keywords. Answer a question.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Gain insight into prospect segmentation and campaign messaging.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

This is a guest blog post written by Hunter Boyle. Hunter also speaks and blogs about multichannel marketing with an emphasis on SMBs and nonprofits. With less than a third of email marketers saying they send relevant emails to segmented audiences with a clear conversion goal, this is an area ripe for improvement.

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Content meets the B2B buying process (part 2 of 2)

Biznology

Here is a content strategy that is not only highly relevant to the individual, but is very smart to use in lead nurturing communications. Recent behavior of the individual such as trade show booth visits, webinar attendance, white paper downloads, etc., In a recent blog from Bob Bly, he promotes text email over HTML.

SIC 80