Remove Astroturfing Remove Information Remove Transparency Remove Work Management
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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers.

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. Informative or rants? Note: Cece Salomon-Lee is the author of the PRMeetsMarketing blog and marketing communications manager for ON24, Inc.,

PR 20
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I was a teenage Russian troll OG

Biznology

In my early and mid-thirties I worked for New Media Strategies (NMS). I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.