Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

A rich data integration exerts an opinion on how information is modeled and maintained. It can authenticate app ratings and reviews from real users to prevent astroturfing. As an example, consider three hypothetical options for connecting a webinar app with a CRM platform: Option A represents a simple, iPaaS-style integration. A form filled out on a registration page in the webinar app triggers a new contact record to be created in the CRM.