Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

A rich data integration exerts an opinion on how information is modeled and maintained. The platform can monitor and enforce compliance with data privacy regulations, performance SLAs, and security practices. It can authenticate app ratings and reviews from real users to prevent astroturfing. Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot.