Article Full Circle Insights Marketing Mix Sales Cycle 
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. This is a handy article that will walk you through that fairly simple, albeit tedious, process. Full Circle Insights.
Full Circle Insights
JULY 20, 2021
The article notes that Millennial and Gen Z employees understand that social pressure may be part of what motivates brands to conduct outreach and offer opportunities to diverse job candidates, but they want assurance that the commitment to diversity goes deeper than that. Intro to Full Circle Campaign Attribution.
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Full Circle Insights
JULY 12, 2021
As the linked CNET article illustrates, the causes of Zoom anxiety and fatigue range from the funny (fear of pet flatulence being picked up on audio and attributed to the owner rather than the pet) to the serious (concern about appearance, inability to read a room, emotional exhaustion, etc.). Intro to Full Circle Campaign Attribution.
Full Circle Insights
JUNE 30, 2022
Want to know more about how leads from new Outreach campaigns are tracked in your marketing funnel? In this article, Professional Services Manager, Caitlin Van Horn walks you through the flow. In our example, the Entry Conditions will be the subject line containing the text “Full Circle Insights //”.
Full Circle Insights
NOVEMBER 25, 2020
If everything works out just right, their efforts create a lead that sales can convert into revenue at the bottom of the funnel. Sales cycles tend to be longer , prospective buyers conduct independent research before you even know they’re interested, and more people are involved in purchase decisions.
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