recency 
Customer Experience Matrix
APRIL 9, 2014
x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.
Anything Goes Marketing
MAY 26, 2007
For example, how about metrics such as the number of comments that contact has written and the recency of the last comment? These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use.
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Adobe Experience Cloud Blog
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Architecture. Number of user seats.
Customer Experience Matrix
DECEMBER 26, 2014
Although content creation is probably LeadLiaison''s most unusual set of features, the system also does an above-average job at the standard marketing automation functions: email, multi-step workflows, behavior tracking, lead scoring, CRM integration, and analytics. Users can preview how their emails would look in different clients.
Customer Experience Matrix
APRIL 14, 2009
LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. LeadLife provides full Web analytics, fueled by tracking codes on vendor-created and external Web pages. Other reports can list individuals by status, by products purchased, by contact recency, and other attributes.
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