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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

Because I write for dozens of publications, it’s hard to track each individual post’s social sharing stats. What would be superb is if I could use an RSS feed to automatically put my new content links into an analytics tool (much like BuzzSumo) that would measure the social engagement of my posts.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. Live@Cisco Facebook videos.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Cross-department alignment -- How the marketing team works with Sales, IT, Executive Management, and other functions to help achieve all of the above. 3) Determine a DRI on projects. DRIs are different than managers. Take industry stats and turn them into an infographic. Email, Social, Demand Generation, etc.)

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. The stats are all going the direction of mobile and have been going for some time. Consistently wins.