DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ Email campaigns 4.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

PureB2B

MAY 13, 2022

Business intelligence (BI) is an extension and formalization of that behavior. The terms business intelligence and data analytics are often used interchangeably. A clear distinction can be made between BI and data analytics. Data analytics has a wider scope and is used not just in a business context.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Inbox Insight

MAY 31, 2024

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. According to Marketing Week , nearly half (47.7%) of marketing teams reported experiencing reduced budgets in the last 12 months, underscoring the need for marketers to adapt and innovate.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

DealSignal

FEBRUARY 1, 2024

For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

DealSignal

JANUARY 31, 2023

For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2023 Creating video content “If ‘Content is King’, video content is the crown,” says Marcus Clarke, Founder at Searchant.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers. Sales Qualified Lead (SQL).

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98