Analytics Digital Asset Management Industry CMS Personalization 
TrustRadius Marketing
APRIL 6, 2022
Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.
Martech
SEPTEMBER 13, 2023
The last person then announces what they heard to see how similar it is to the original. It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. Spoiler alert: It was almost never the same. Each upload is a redundant task.
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Circle Studio
NOVEMBER 8, 2018
Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.
RebelMouse
APRIL 8, 2024
Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.
Martech
FEBRUARY 1, 2022
A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.
ClickZ
AUGUST 16, 2022
All they consist of is personal information and ancillary data. Different sites and their companies use this to identify customers, remember their preferences, and offer them targeted services. If you want to succeed in the modern marketing world, you need to get personal. Start with trust and loyalty.
Content Marketing Institute
JULY 18, 2018
It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.
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