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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. And Jira started coming up in the conversations.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy.

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The 17 Best Project Management Tools

Webbiquity

It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Sample review: “A collaborative tool designed to streamline the operations of your marketing team. Effective digital marketing is a team sport. 13) eXo Platform.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. September 2006. cultural anthropology tools).