Analytics Click Fraud Cost Per Thousand ROAS 
Valasys
JUNE 4, 2024
Through robust reporting and analytics tools, advertisers can track key metrics such as impressions, clicks, and conversions, allowing them to optimize their campaigns in real-time. Partner with reputable ad verification vendors and employ fraud detection technologies to monitor traffic quality and ensure ad viewability.
Outbrain
JUNE 21, 2021
Here are some of the key metrics and KPIs commonly used in performance marketing: CPM. CPM stands for Cost Per Mille, or Cost Per Thousand, and it is the cost the advertiser pays for 1000 impressions of a digital ad. A higher CPC usually means that the value of the conversion is higher.
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