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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. Introduction.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Work closely with your Sales Team: When it comes to scaling up personalization to streamline B2B Sales cycle, the marketers need to work closely with their sales teams. Thus, amassing insights from the big data the right way helps scale up personalization to streamline B2B sales cycles.

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How B2B Marketers can stay close to their Customers

Valasys

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Brands need to effectively propagate their message, propagate their vision, key features, & other relevant information that needs to be displayed.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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How to Build Customer Loyalty with Content Marketing

Valasys

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Is it the information that it provides? Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait. Influencer marketing also triggers positive Word of Mouth Marketing (WOMM), which further bolsters the Return on Investment (ROI) for the marketers.