Don Draper Wins with Emotion (Part 3 of a series)
The Content Factor
OCTOBER 29, 2010
It’s a technique that Don Draper uses in every pitch ( as in this clip on YouTube ), and that we can learn from in today’s world of analytical marketing techniques. In Part 2 , I started my list of ways B2B marketers can charge our campaigns with emotional engagement. Here are some additional techniques for content marketers. read more.