Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
KoMarketing Associates
JANUARY 29, 2015
With respect to third party platforms and vendors, do we pay your search platforms directly or do you run ad spend through an agency? Example of PPC Lead Funnel. We make an assumption that the information is in turn stored in a leads database of some kind and scored based on how close that lead is to “sales readiness”.
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