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Paid Search Basics for B2B Marketers

Launch Marketing

From the beginning you should define what you are trying to achieve when obtaining clicks to your website or certain landing page. Here are some to consider: Build brand awareness Lead generation Drive engagement to an asset or product Draw donations for a fundraiser. Change your landing page URL?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. That could mean theyve been doing the same old thing for too long and are in a rut. A: Rethink.

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