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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. While the standard industry classification may tell part of the story, it provides you with same analysis as your competitors and no qualitative differentiation for defining your market segments.

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How to Save the World

Buzz Marketing for Technology

Impact Analysis. Guerilla News Network. clever, concise political opinion consistent with their own views. benchmarks,quantitative analysis. Environmental Defence Canada. Environmental Health News. Environmental NewsNet. Gil Friend. Grist Magazine. Howling at a Waning Moon. Human & Other Extinctions. Island Press.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Impact Analysis. Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). benchmarks, quantitative analysis. Environmental Defence Canada. Environmental Health News. Environmental NewsNet. Gil Friend. Grist Magazine. Howling at a Waning Moon. Island Press.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Impact Analysis. Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). Gil Friend.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Impact Analysis. Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). Gil Friend.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). benchmarks, quantitative analysis. Center for American Progress. Common Dreams. Colby Cosh. Counterpunch. Dohiyi Mir. Natalie Davis. Eschaton by Atrios. The Fulcrum. Globalize This. In Contempt. Left Coaster.

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8 Ways to EARN Media Attention Instead of Buying It

Hubspot

The reason is simple -- OkCupid not only put data analysis, complex correlations, and algorithms to work to find potential dates, but it was also sharing interesting insights and providing data-supported dating advice through its blog, OkTrends (before OkCupid got acquired by Match.com). 5) Be the Expert -- Have an Opinion, Speak, Be Quoted.

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