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Why we care about B2C marketing: A guide for marketers

Martech

Done correctly, data analysis helps you improve B2C marketing strategies by learning about and understanding customer behavior. Most B2C marketers will need capabilities for ecommerce, content (content management systems and digital asset management), social media and a way to analyse customer data. The B2C marketing stack.

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Why customer experience isn’t warmed over ERP

E-Spirit

Forrester recently released a new “Wave” analysis of what it is calling Digital Experience Platforms (DXP), and the reports authors are now predicting that DXPs will one day become as commonplace as ERP platforms did in the 90s. Find out why customer experience is not the next ERP.

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Why customer experience isn’t warmed over ERP

E-Spirit

Forrester recently released a new “Wave” analysis of what it is calling Digital Experience Platforms (DXP), and the reports authors are now predicting that DXPs will one day become as commonplace as ERP platforms did in the 90s. Find out why customer experience is not the next ERP.

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Reinventing the digital experience platform

Martech

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

Data analysis. According to a Forrester blog post, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Data analysis: at this stage, the data is ready for use. Definition, Types, Collection, Validation and Analysis. to DXPs to improve customer experience.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. LEARN MORE.