Remove persona vendor
article thumbnail

A Comprehensive Guide to Local SEO in 2018

Hubspot

Google My Business has become the creme de la creme of local search -- since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. It's also important you avoid duplicating content across multiple location pages. Scholarships.

SEO 101
article thumbnail

What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

The focus has shifted from anonymous persona-based personalization to Personally Identifiable Information (PII) driven ‘segment of one’ personalization, especially with AIdriven technology that is able to customize on the fly. Data analysis. Data analysis: at this stage, the data is ready for use. Data management.