Marketing Automation: What it is and How to Use it to Drive B2B Sales
Lead Forensics
MAY 14, 2024
If you Google the term ‘marketing automation’ then you’ll find various different descriptions online, including this one from Marketo : According to Emailmonday , on average 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology. What is marketing automation?
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