Content Standard

MAY 12, 2021

Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry. Instead, they’re looking to engage consumers in highly personalized, consistent interactions.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Aberdeen

MARCH 14, 2019

Intent data is nothing new, and neither are the advantages it’s utilization offers. B2C companies have continued to push the envelope of what intent data can offer and how it can revolutionize their marketing efforts. Intent’s humble beginnings. Intent data crosses over into B2B. Well, Aberdeen does.

Intent Data 40

Intent Data Intent Banner Ads Cross-Selling 40

Televerde

OCTOBER 30, 2019

Writing skills rank second (80% say they are very or extremely important), followed by content marketing skills (78%), digital media skills (77%), data analysis skills (77%), and email marketing skills (65%). Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45