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How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry. Instead, they’re looking to engage consumers in highly personalized, consistent interactions.

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Approaching Intent Data: Why the Disillusionment?

Aberdeen

Presently, its more than likely that you will be presented with a list of a recommended products that were’t even necessarily on your radar, products that may complement your past purchases or even cheaper/higher reviewed substitutes for a product you’ve thought about purchasing. appeared first on Aberdeen.

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99 B2B Marketing Statistics to Back Your Bets

Televerde

Writing skills rank second (80% say they are very or extremely important), followed by content marketing skills (78%), digital media skills (77%), data analysis skills (77%), and email marketing skills (65%). Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products.