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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Conditions Apply. 20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011.