8 steps to a more effective B2B marketing plan
TaylorMadeIn KEW
SEPTEMBER 23, 2018
In my last pos t , I explored the fundamental difference between marketing strategy and plans, and the essential questions we must ask as we develop our B2B marketing strategy. In this post, I delve deeper into the development of our marketing plans and introduce an 8-step framework that will help you with your planning efforts.
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