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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Buyer personas A representation of your target customer based on data.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Buyer personas A representation of your target customer based on data.