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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. The company helps clients understand their business better, which helps unlock insights and empower decision-making. The Market. How do you manage campus events, dorm life, classes, and dining in a safe way?

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A day in the life of a Choozler

Choozle

Being a part of a Top Workplaces award-winning company has its upsides, including all the hard work that comes along with it. The Marketing & Communications team takes on designing and executing creative strategies that differentiate Choozle through the lens of self-serve enablement that lead to positive outcomes. …but how?

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Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Zoominfo

But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business.

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Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Zoominfo

But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business.

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Sales Pipeline Radio, Episode 261: Q & A Scott Horn @scott_horn

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Best SaaS Marketing Agency: Top 5 Choices for 2022

Single Grain

The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 Over 38% of companies are already running almost entirely on SaaS technologies. Top 5 SaaS Marketing Companies .

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A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

chiefmartech

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” Marketing technologists. IN SHORT: Marketing technologists are hybrid professionals who blend marketing and technical skills. They bridge the worlds of marketing and IT.