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How to optimize your marketing budget: Do more with less

Sprout Social

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget. This will help you allocate the needed resources and help you invest in the right channels.

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Nine Key Elements for Shopify Store Growth in 2021 (and beyond)

Mailmunch

For vendors like you who use Shopify’s platform to reach major global markets, now is the time to really scale up your efforts and begin planning for the future- by figuring out what 2021 and beyond will be like. Plan Cart abandonment recovery options. On a parting note, hope for the best but also prepare for any contingency.

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What Is a Drip Campaign? Hint: It Will Help Amp up Your Email Marketing

ClearVoice

In a drip campaign, you probably spend as much time on the planning and delivery of your messages as you do on crafting your content. Have a contingency plan. What happens if you have a system outage and your carefully planned drip campaign goes down the drain? Have an emergency plan. Beta test your plan.

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The Ultimate Guide to Marketing Jobs

Hubspot

Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. In a study of marketing budget trends , almost 20% of respondents planned to increase their event budgets in the following year, citing events as majorly effective for B2B marketers.