Allocation Click Fraud Cost Per Thousand ROAS 
Valasys
JUNE 4, 2024
The bidding process occurs in milliseconds, allowing for rapid decision-making and efficient allocation of ad inventory. Transparency and Control: Ad exchanges offer transparency into the ad buying process, allowing advertisers to see where their ads are being displayed and how their budgets are being allocated.
Outbrain
JUNE 21, 2021
Here are some of the key metrics and KPIs commonly used in performance marketing: CPM. CPM stands for Cost Per Mille, or Cost Per Thousand, and it is the cost the advertiser pays for 1000 impressions of a digital ad. A higher CPC usually means that the value of the conversion is higher.
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