Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Albacross

AUGUST 7, 2018

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Lead fit tells you how well a lead matches the brand’s usual buyer persona, which is basically what we talked about earlier. So go ahead and make an exception.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Lead fit tells you how well a lead matches the brand’s usual buyer persona, which is basically what we talked about earlier. So go ahead and make an exception.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88