illumin

DECEMBER 8, 2023

With managed service, markers will have what is called an Insertion Order or Media Plan; this plan sets out a fixed CPM, a fixed number of impressions, and a fixed Total Spend so that their service provider can best meet their needs. It is also sometimes called Direct or Direct IO.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Sprout Social

FEBRUARY 8, 2021

Paid metrics are key to understanding which network returns the most value, which in turn can inform your next ad placement and allow you to defend that investment when requesting budget allocation. Key metrics to look for: Cost per Impression (CPM). Cost per Engagement (CPE). Web Conversions. Key metrics to look for: Daily Average. %

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Anyword

MARCH 17, 2020

Be mindful of your budget and bandwidth to optimize the campaign when you A/B test different audiences. Highly targeted and relevant audiences will likely garner high Click Through Rates (CTRs), but they might also require a higher investment to reach them — a higher Cost Per Milli (CPM).

Facebook 55

Facebook Advertising Funnels Top of Funnel Funnel Advertising 55