DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Allocadia

APRIL 3, 2019

Prior to 2014, Pitney Bowes operated as three separate business divisions, each with its own financial systems and marketing teams. As a result, the company as a whole lacked a centralized view of its marketing spend and results. As forward-thinking marketers, we see it as a baseline of success.”

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Single Grain

SEPTEMBER 22, 2023

Here’s an important thing to keep in mind: Although your marketing model may seem clear and simple on paper, it’s not always that linear in real life. There are often regressions and jumps as people actually go through your marketing funnel. Understanding this helps you assess the effectiveness of your marketing channels.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105