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Psychographic Segmentation: A Simple Guide For Marketers

Unbounce

Most marketers understand the importance of customer research. If we want to truly know our audience and adapt our marketing and messaging to suit them, we need to know more about our audience’s motivations, preferences, and beliefs. Prefers using their mobile device to shop online. Demographic data can be incredibly helpful.

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SEO Strategies Based on Your Business’ Unique Competitive Advantages

Scoop.it

“ While we can apply Porter’s wisdom to the marketing, product, and management of a company, its applications don’t just stop there. SEO is the practice of optimizing your website content to improve your ranking on search engines. Create an eBook (content marketing). Have a great eCommerce store.

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