Litmus

MAY 16, 2023

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

Marketing AI 76

Marketing AI Email Marketing Practices Paid Search Agency 76

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes?

Tools 73

Tools Lead Ranking Template Outreach 73

Martech Advisor

JANUARY 17, 2020

The purchase experience is no longer about a linear attention, interest, desire, and action (AIDA) funnel. Be transparent about customer data privacy. Regular updates to a brand’s data privacy policy and timely notifications to subscribed customers are also essential. Let’s start with the very basics.

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92