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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

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6 Fresh Customer Experience Hacks for 2020

Martech Advisor

The purchase experience is no longer about a linear attention, interest, desire, and action (AIDA) funnel. Be transparent about customer data privacy. Regular updates to a brand’s data privacy policy and timely notifications to subscribed customers are also essential. Let’s start with the very basics. .