How Do I Create Content for the Customer Journey?
ClearVoice
MARCH 9, 2020
Decision stage (BOFU ): In this final touchpoint before making a sale, your customer is ready to commit. Awareness stage (TOFU) : This is when your customers search for topics related to a challenge, goal or opportunity to educate themselves. They are looking for targeted solutions. Not all journeys follow a straight, predictable path.
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