ClearVoice

MARCH 9, 2020

Decision stage (BOFU ): In this final touchpoint before making a sale, your customer is ready to commit. “ The AIDA marketing funnel stacks Awareness, Interest, Desire and Action. An audience works through Awareness, Consideration, Conversion, Loyalty and Advocacy. Differentiation. Experience. Consideration. Conversion.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Reverse Engineer CX Success.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

SendX

MARCH 5, 2021

Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. It has multiple channels — social media, SEO, online advertising , influencer, email; also and within those channels multiple touchpoints. Take, for example, Airbnb. However, it is rewarding.

Email Marketing 195

Email Marketing Examples Planning AIDA 195