KoMarketing Associates

JANUARY 19, 2022

Jeff Aldorisio, Director of Digital Marketing at BlueVoyant. MarTech Tools That Drive Intent Data. Buyer intent data tools help B2B cybersecurity marketers gain insight into how and when prospects are interacting with a brand, what assets are performing best, which messaging resonates with the target audience, and more.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

6sense

DECEMBER 16, 2021

This was no ordinary shift of traditional sales and marketing tactics — this was a shift in its entire philosophy. In this session, Aida and Dorothy will emphasize the importance of: A strong partnership between sales and marketing as one revenue team.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL AIDA 62

6sense

DECEMBER 10, 2021

Recent intent topics. Combining keywords into clusters to catch new surges in intent quickly. That’s why 6sense plays a key role in Seismic’s recent shift to becoming a truly modern sales team, fully aligned on the importance of intent and key account insights. The company had to reevaluate its go-to-market approach.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62