2015 Called and Wants Its MQL Back

6sense

For cybersecurity software company Code42, the year 2021 was a pivotal point when it came to reevaluating its go-to-market approach. This was no ordinary shift of traditional sales and marketing tactics — this was a shift in its entire philosophy.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula.

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Code42’s Journey to ABX: Moving from MQLs to Opportunities

6sense

About two years ago, Aida Kamber was hired to increase demand generation. The new Vice President of Growth Marketing had enjoyed success in similar roles at other companies and was confident she could apply time-tested strategies to help Code42.

AIDA 62

The Journey to ABX: Moving from MQLs to Opportunities

6sense

About two years ago, Aida Kamber was hired to increase demand generation. The new Vice President of Growth Marketing had enjoyed success in similar roles at other companies and was confident she could apply time-tested strategies to help Code42.

AIDA 62

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity.