Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. HTTP (Hypertext Transfer Protocol)- An application transmitting hypermedia documents, such as HTML. It tells the browser how to display certain content.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

BDB

SEPTEMBER 27, 2023

Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. This unique format means LinkedIn document adverts work best with PDF reports, whitepapers or guides. At least, not yet.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Inbox Insight

JUNE 28, 2019

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back…. However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way.

Top of Funnel 88

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 88