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OutboundView
FEBRUARY 28, 2019
The Basics – Businesses often overlook tremendous value in determining their ideal customer profile by neglecting to dig deeper. What can the technology stack of your target customer tell you? Not ideal company target – we’re talking the customer writing the checks or using your products. Buyer Research. Who’s your buyer?
Single Grain
AUGUST 6, 2019
Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. AIDA: Another Way to Remember Content Creation Stages. Stage 2 – Information Search. Stage 3 – Evaluation of Alternatives.
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