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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads. PPC (Pay Per Click)- When a business pays a fee for each time one of their ads is clicked on.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. Marketers use it to figure out spending for the desired action they''re are driving people toward. CPL: Cost-per-Lead.

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How to Crack LinkedIn Ads: Lessons from a Pro

LeadSquared

According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. This goal is the second stage of the AIDA funnel, where you try to generate interest in your buyers’ minds. So, I managed to get 3K views by spending US$80. My average CPC was Rs.