ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.
Single Grain
SEPTEMBER 22, 2023
AIDA is a classic marketing framework that represents a four-stage content creation funnel. It stands for Attention, Interest, Desire and Action. It stands for Attention, Interest, Desire and Action. We’ll use the slightly simpler AIDA stages for our builder example.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC).
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