AIDA Correlation Demand Media 
Tony Zambito
NOVEMBER 21, 2010
We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior. Essentially our construct of the buying experience aligned with the AIDA view may be out of synch with the multi-variant journeys being taken by buyers today.
Adobe Experience Cloud Blog
APRIL 5, 2016
Achieving AIDA to ABC. In the B2B world, the notion of AIDA is key: A ttention. Often, demand for your product or service already exists, but it’s all about finding the right behaviors that indicate this and using it to inform your marketing campaigns. I nterest. D ecision. So what does this mean?
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Content Marketing Institute
JANUARY 14, 2019
The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. Social media. HANDPICKED RELATED CONTENT: Are You Generating Demand or Just Identifying It? Social media content , videos, and copy. From sales funnel to lifecycle marketing: a (brief) history.
Onalytica B2B
JULY 16, 2018
He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Previously, he was the senior manager of social media strategy at Marketo.
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