ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Bounce Rate. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Engagement Rate.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Bounce Rate. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Engagement Rate.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

JUNE 19, 2014

The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. AIDA: Attention, Interest, Desire, Action. BR: Bounce Rate. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. CPC: Cost-per-Click (See PPC).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

LeadSquared

JUNE 22, 2021

According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. This goal is the second stage of the AIDA funnel, where you try to generate interest in your buyers’ minds. With the lead gen form, I have seen an almost 50% increase in the conversion rates.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52