Tony Zambito

NOVEMBER 21, 2010

Optimizing revenue growth is by far the toughest assignment for sales and marketing today.    While the concepts of the pipeline and the funnel have been around for a very long time, what is different is that finding the right formula for revenue growth predictability is getting tougher and tougher. 

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Outbound Engine

NOVEMBER 12, 2019

Even better news: we know the secret to generate referral business: marketing automation. We started with the classic sales funnel known by the acronym AIDA, short for Awareness, Interest, Desire, Action/Purchase. In our opinion, there are a few critically important steps missing from the classic sales funnel model.

Top of Funnel 44

Top of Funnel Automation Planning Generation 44